Our Story


Work Free World was founded by Olly Lavin in the North East of England. Olly spent as much of his spare time as he could outdoors enjoying the pleasures of mountain biking, snowboarding and hiking. He had a need to be outside and increase his enjoyment of being amongst nature, with a mind-set for just getting out there and enjoying it. Olly wanted to share this passion and from this Work Free World was created.

Not everyone who enjoys outdoor sports will become professional or have the best kit, this isn’t important. It’s about getting out there, enjoying outdoor activities and trying new interests. This is what matters most to us!

Mountain Biking

Our goals include an outdoor clothing and equipment brand based in the UK, which we are excited to be working towards. We do have some clothing currently available, which includes our series one branded T-shirts in two designs for casual wear. We have our designs ready to expand this collection as soon as we can.

Our vision is simple. Help people do what they love more and share their passions. What we focus on is Mountain biking, Climbing, Hiking, Camping, Stand Up Paddle Boarding, Snowboarding and Skiing. You can find us on Facebook, we share blog posts every Wednesday. Our blogs include tips and tricks, absolute beginner guides and how to get involved or at least try one of these sports that takes your interest. We also have an Instagram page where we feature our followers, enjoying these sports and activities using the #workfreeworld

With our direct to consumer approach, this gives us the ability to get to know you, your lifestyle and your passions, as a friend would. Our authenticity is key to everything we do and once we start to gain momentum this ethos will be echoed.